Horticultural consultants are people who sell advice.  There are many different types of horticultural consultants.

  • Some provide broad based advice – they will go to any garden, farm or horticultural enterprise and advise on how to better grow the plants, or how to solve a problem that is facing the property.
  • Some provide advice within just one sector of the horticulture industry – they may focus on plant nurseries, home gardens, hydroponic farms or something else.

Consultants need broad based horticultural knowledge, usually to a diploma or degree level (3 years of full time study), combined with several years of hands on experience. Most consultants would work in industry for 10 years or more after their initial studies. They build their expertise, and develop a strong network of contacts which can be invaluable later on, both for getting work, and for solving problems.

While some consultants may work in a small team with other experts, more often than not they will be sole operators who need to be good communicators, capable of effective time and financial management, and able to market themself effectively.

Consultants can earn a relatively high hourly rate - but in order to achieve a high income and constant cash flow they need to obtain sufficient, consistent work from clients. Some consultants achieve this by building a group of regular clients who arrange routine visits, while others simply build an exceptional reputation where they have a long waiting list of clients.

While technical expertise is an important requirement for any consultant, the most successful consultant is sometimes a person who is a better communicator and less of an expert, than more of an expert and a poor communicator.

 

 

 
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